When
we speak to clients and prospective clients about web
development we don't just focus on their websites. We take
a more complete look at their total internet portfolio.
Just as a financial advisor would not try to help a person plan
to retire with out having a complete set of details and goals
defined an effective web presence requires the same type of
planning.
Additionally your financial advisor doesn't just
look at your 401K to plan on reaching your goals. He looks
at your current income, your projected future income, your
savings, tax deferred annuities, Certificates of Deposit, Tax Strategies,
the current inflation rate, what type of standard of living you
wish to retire on and so much more. At least if he is earning his money he
considers all these factors and more.
When
we look at your internet portfolio we look at an equally complex
set of factors. These include...............
Your
Domain Name - Is it right for your business? Do you
have one? Are you promoting it with all your marketing
collateral? Is it easy to remember?
How
are you accessing the internet? - This can be more
important then you may realize. Are you at risk
for virus attacks or over run with spam? Is your
internet provider allowing you to make full use of your
client data base? While we are on the subject do
you have a client data base?
Your
email address - Does it use your domain
name? Do you have an effective email
signature to make the most of your email address?
How do you access your email?
Your
Client Base- Who are your clients and target
clients? How do you currently gain
customers? Can you provide something on your
website to attract them? (existing or new) Where
can or do your serve clients? Locally? Nationally?
Internationally?
Your
web based advertising - What advertising if any are
you using or do you plan to use? What steps have
you taken to get content listings on the free search
engines? (key words, meta tags and content) What
type of budget do you have for online advertising?
Is online advertising even the best way for your
particular business to leverage a website?
Your
Toll Free Number- Do you have a toll free
number? If so are you paying to much for it?
Can you change where it rings to based on where the
caller is calling from? Does it track your
advertising for you? Does it build a client data
base for you? Again do you even have a client
data base?
Your
off line advertising - This is the most often over
looked area by most design companies and it is one of
the most important. What advertising are you doing
offline now? How can your website best fit into
that advertising? Will a properly designed website
open up new possibilities for you?
Your
sales force- How many sales people do you
have? Are they using email and doing so in a way
to promote your company? Are they local or
remote? Can you make materials and resources
available to them on your site that will make them more
effective?
These
are only a sample of the areas you should be considering
as you plan your web development. We are experts
at working with you to make sure your total
internet portfolio and your total technology portfolio
all work together to provide you the most in return for
your investment. Contact Us
today to learn how we can help you grow your
business. Or just give us a call toll free at
866-994-1212 we will be glad to help.
